‘Boy’ is the latest offering from Brisbane’s emma louise and, so far, has not only slipped in perfectly as the fitting follow-up single to last year’s spectacularly popular ‘Jungle’, but also the first glimpse into a future full length album.

The brand new video, shot in Brisbane and directed and produced by Alex Barnes of Silver Screen Pictures, depicts the story effortlessly. Everybody has known somebody like the central character portrayed in the song – as emma disappointingly, yet frankly tells it: “All you do is sit around, spending time, smoking cigarettes”. However there is a hint of optimism as the video progresses and emma admits that she still believes.

Needless to say, it’s been an incredible 12 months for the young singer whose most recent achievement in her increasingly long list of accolades was racking up over 35,000 sales of her debut EP Full Hearts and Empty Rooms to officially certify it gold. She is currently in the rehearsal room with her band, fine tuning a brand new show for the Sparks Tour to officially launch the single later this month.

Click here for Emma Louise Sparks Tour details | June-July 2012