Following on from the release of their new single ‘Easy’, Sunshine Coast-based indie-pop quartet Selahphonic have returned with the accompanying music video – a complete DIY effort shot and directed by the band themselves.

Shot amongst the the streets of Brisbane’s Fortitude Valley, the clip shines a light on the bands humor and creativity; whilst highlighting the profound message of perseverance beneath. ‘Easy’ depicts the story of a lone, sales-yard inflatable embarking on a desperate search to locate the rest of his kin – often succumbing to his emotions along the way but eventually reaching his goal.

Front man Jamie Coyle explains the inspiration behind the clip –

“We pondered for quite a while on what to do with an accompanying visual to ‘Easy’. It’s a song about perseverance so you would naturally assume a deep and profound narrative would be appropriate; however, in the end the creative think tank just wouldn’t click.

So through our frustrations, we decided to just have a good ol’ LOL and take a more light-hearted approach with the interpretation via an inflatable tube man borrowed from a second-hand car dealership. Crisis averted! Unsure if we ever returned that tube man though… oops.”

‘Easy’ has been widely embraced by community radio and received reviews from the likes of triple j and tastemaker blogs Crack in The Road (USA), Acid Stag (AUS), Semplesize (AUS) and Girl Underground Music (USA).

Watch ‘Easy‘ Music Video