Following on from their second offering in single ‘Give In’, Sydney-based indie-pop group, High Violet have just unveiled the accompanying music video – shot in Adelaide by film student, Catherine Francis, edited by band member, Emily Retsas and assisted by Alister Douglas.
The clip started as a collaboration with the film and screen students at Flinders University in Adelaide, as an initiative curated by Music SA, in an effort to create a synergy between the media students and the local music scene. It references a dark pop art, taking cues from neo-noir crime thrillers and late-night suburban sprawl and works in with the brooding nature of the track.
The shoot ran throughout an entire night in the media lecture theatre at Flinders University and was completed before class commenced the following morning.
Bassist, Emily Retsas, describes the motivation and creative process behind shooting the music video –
“I had just watched the film “Drive” while in Los Angeles and loved the colour palette they used to convey a contemporary 80s throwback film in that setting. We often draw influence from that era, so I really wanted to experiment with a simple concept, and combine that style into the video.”
Since the release, the track has been widely supported by triple j Unearthed, worldwide blogs and community radio stations 3RRR, 4ZZZ, Edge Radio, SYN and Radio Adelaide. The quartet also recently made their live debut performing their launch shows in Sydney and Adelaide to capacity crowds.
In the coming weeks, High Violet will announce tour dates supporting one of Australia’s most renowned indie-rock acts.
WATCH ‘GIVE IN‘ MUSIC VIDEO HERE: