The Armor All Gold Coast 600 promises to be a motorsport and music extravaganza! Gold Coast, QLD 22-24 Oct 2010

The Hard Rock brand has once again confirmed its support for international and Australian artists, announcing its support of ‘600 Sounds’ – part of the Armor All Gold Coast 600 – today.

The music festival will feature 16 international and Australian acts including Ian Carey, international legends the Beach Boys, Empire of the Sun and Sneaky Sound System at the Broadwater Parklands across three nights October 22-24 as part of the Rock N Race format of the Armor All Gold Coast 600.

The event will now be known as 600 Sounds presented by Hard Rock, and will also feature the Hard Rock Sounds Lounge – the backstage ‘green room’ serving artists, VIPs and members of the media, before the party continues all weekend back at the Hard Rock Café in Surfers Paradise.

Hard Rock owner Lennie Huntly said “we are thrilled to partner with such a successful brand as the Armor All Gold Coast 600 and support live music of the highest calibre.”

“We see live music as an essential and unique part of this event for the public. We are looking forward to taking Hard Rock and its relationship with Australian and international bands to a new level and forging an ongoing relationship with Supercars.”

Armor All Gold Coast 600 General Manager Shane Howard said the partnership was another example of Gold Coast business getting behind the revitalised event.

“The announcement of Hard Rock Cafe as presenting partners for the 600 Sounds music festival is just another example of how the Gold Coast community is embracing this event,” said Howard, “

“Just last week we spoke about how the local Gold Coast business community is coming on board with us and we couldn’t be happier to today be talking about a partnership with yet another great local business and international brand.”

Lennie Huntly and his business partner David Rich, owners of the Hard Rock Australia, have recently signed a long-term agreement to partner with Hard Rock International to develop Hard Rock Cafe locations in Australia. For more information on Hard Rock Cafe, Surfers Paradise, please visit www.hardrockcafe.com/surfersparadise.

The Armor All Gold Coast 600 will take place on the streets of the Gold Coast from Friday October 22 to Sunday October 24, with less than 50 days now remaining until Queensland’s premier motorsport event comes to life.

The event will feature 18 international drivers alongside the V8 Supercar stars by day, and 16 International and Australian acts by night, in a continuance of V8 Supercars’ highly successful Rock ‘n’ Race format.

Tickets are now on sale for the Armor All Gold Coast 600, with Friday admission tickets starting from just $49 and three day passes from just $136, with each ticket providing admission to not only the day’s racing but also the same night’s entertainment line-up at 600 Sounds.

Ticketing Information
Tickets can be purchased through Showbiz or Ticketek.com.au or on 132 849.

About Hard Rock International
With a total of 169 venues in 52 countries, including 134 cafes and 14 Hotels/Casinos, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang and Singapore. Additional hotel and casino projects have been announced in Punta Cana, scheduled to open in 2010; Panama, scheduled to open in 2012; and Hungary, Dubai and Abu Dhabi, scheduled to open in 2013. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc.
For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com.
For more information on Hard Rock International, visit www.hardrock.com