Get ready for an exclusive, tantalizing taste of LA LA Land at its glittering finest because Future Entertainment and Smirnoff are rolling out the red carpet and bringing the world’s biggest party crew, Dim Mak, direct down under for a voyage of mashed-up musical mayhem and Hollywood hedonism the likes of which Australia’s never seen before.

Taking the already massive Future Music Festival 2011 to even greater heights, Dim Mak will be hosting its very own stage with an all-star lineup of its legendary LA party posse, including the likes of the infamous brand’s head honcho and luminary Steve Aoki, Don Diablo, Sound of Stereo, The Subs, TAI, and the host with the most and snapper extraordinaire, The Cobra Snake.

Smirnoff are proudly hosting the Dim Mak stage as a part their worldwide ‘Nightlife Exchange Project’ phenomenon, which sees a series of global events sharing the planet’s finest nightlife experiences. Smirnoff will take Aussie fans on a once in a lifetime one-way trip to the very heart of Los Angeles.

Dim Mak Nightlife Exchange Project at the Future Music Festival 2011:
Brisbane – Saturday March 5, DOOMBEN RACECOURSE – Buy Tickets Here

Perth – Sunday March 6, (Labour Day Long Weekend), ARENA JOONDALUP

Sydney – Saturday March 12, RANDWICK RACECOURSE – Buy Tickets Here

Melbourne – Sunday March 13 (Labour Day Long Weekend), FLEMINGTON RACECOURSE – Buy Tickets Here

Adelaide – Monday March 14 (Adelaide Cup Long Weekend) GARDEN OF UNEARTHLY DELIGHTS, RUNDLE & RYMILL PARK – Buy Tickets Here

Tickets on sale now!
Ticketmaster Ph. 136 100 www.ticketmaster.com.au

Smirnoff is a proud sponsor of the Future Music Festival 2011


How many times have you been proud to say, ‘I WAS THERE!’? Some experiences are completely unforgettable and you’ll talk about them for years, reveling in the fact you were there. In 2010, Smirnoff embarked on a mission to inspire more of these experiences with the Nightlife Exchange Project. 14 countries paired up to exchange crates containing the best of their local nightlife culture, as voted by the public.

The countries taking part – Argentina, Australia, Brazil, Canada, Germany, Great Britain, India, Ireland, Lebanon, Poland, South Africa, Thailand, USA and Venezuela – were given the chance to experience the best of nightlife from their exchange country on November 27th – the day the world swapped nights. This unique global experience featured a series of events that merged music, entertainment, fashion, drinks, food and more from different after-dark cultures around the world.

For more details on the Nightlife Exchange Project join us at www.facebook.com/SmirnoffAustralia

Founded by Electro DJ/producer extraordinaire and coveted mash-up king, Steve Aoki, back in 1996, and named after his childhood hero, Bruce Lee, Dim Mak has risen to become one of the planet’s hottest taste-making record labels and party brand empires – spawning a sea of global residencies, an internationally acclaimed online radio show and it’s very own clothing collection of pimping party gear. Renowned for its free-wheeling, cutting-edge DIY approach to the music industry, Dim Mak prides itself on its genre-free spirit – a powerful ethos of open-mindedness which has seen the label release albums and tunes from a broad spectrum of musical flavours … from Hardcore and Punk to Garage Rock and Roll, Disco Punk, New-Wave, Indie, Techno and Electro.News of this groundbreaking event at Future Music Festival 2011 also heralds the start of a formal relationship between Dim Mak and Future Entertainment – one which will see both crews team up to bring local fans a regular dose of Dim Mak’s star-studded lineup via annual tours, special events and one-off parties.

Steve Aoki, the man behind DIM MAK RECORDS has been credited with launching the careers of some of the most influential acts of the last decade including Bloc Party, The Kills, Klaxons, MSTRKRFT, The Bloody Beetroots, Mystery Jets, The Rakes, The Gossip and more. Since founding the label, he’s stepped into the limelight himself as a DJ, artist and producer remixing the likes of Michael Jackson, The Killers, Robin Thicke, Lenny Kravitz, Weezer, Chester French, Tiga, All American Rejects, Drake, Chris Cornell & more. More recently he’s been seen collaborating with like-minded producers ranging from Armand Van Helden, Laidback Luke, Afrojack, Boys Noize, The Faint, D.i.M., The Bloody Beetroots, & Junkie XL and can now be found readying his debut artist album which includes collaborations from the likes of Lil Jon, Rivers Cuomo, Sky Ferreira, Chiddy Bang, Travis Barker, Kele of Bloc Party, Kid Cudi, Blaqstarr and the mysterious [[[zuper blahq]]] who can be found on the lead single “I’M IN THE HOUSE”. Also involved in fashion, Aoki has developed lines for KR3W Apparel, Supra Footwear, headphones for WESC, headwear with NEFF, bags with Burton, & a brand new men’s/women’s range with his sister Devon.

Until some time ago “Sound” and “Stereo” were just two words that popped up every once in a while in your hifi-installation’s manual. In 2008 those two words stopped being just random: “Sound Of Stereo” saw the light of day. In only a few months time they conquered the hearts of music lovers all over the world. In November 2008, their first EP came out on Lektroluv Records and had massive response in Belgium and abroad. The follow-up single “Heads Up!” was an instant success because of its track listing by the likes of MSTRKRFT, Crookers, Armand Van Helden, Bloody Beetroots and many more.

The Subs are Jeroen De Pessemier aka Papillon (singer/producer), Wiebe Loccufier aka Tonic (half of dj-duo Starski & Tonic, heirs to the Culture Club-throne, as they took over the residency spot at the infamous Ghent club from 2 ManyDJs and The Glimmers) and Stefan Bracke aka l’entrepreneur (splits his time between deejaying with The Subs and fronting his raverockband Foxylane). Rambunctious. That’s the least you can say about Belgian beatbastards The Subs. Having already released a couple of underground dance maxis – ‘You Make Me Spill’, ‘Fuck That Shit’, ‘Substracktion’ – over the past years, they hit it hard in 2008, with ‘Kiss My Trance’, a punktrance-juggernaut of a hit single.

Where do you head musically, once you have worked with acts as diverse as gangster rappers and nu disco bands in your home country of Germany? What do you do once you’ve produced them a string of top 10 hits and multi gold status albums? You turn your skills to the upfront club sounds of House and ghetto-electro and ace the dance charts with a string of jaw-droppingly original cuts. TAI’s career working as an electronic music producer seems to be the story of an upcoming rising star. Being one of the most unknown faces on today’s market he’s nevertheless an extremely high demanded remixer with releases on the top labels of the electronic music section, such as Boys Noize, Southern Fried, Turbo, DIM MAK, MIXMASH, Greatstuff and others.

Who is this DON DIABLO dude that everybody is talking about? Well, he is an all encompassing DJ, producer, label boss, singer, writer, visualist hailing from The Netherlands, Amsterdam. Having released over 75 singles, starting at the age of 15; including 8 Top 100 chart hits in Holland he was announced as the most googled Dutchman of the Year 2008! Don has remixed diverse artists Public Enemy, The BPA (ft. Iggy Pop), Kraak & Smaak, Newton Faulkner and Laidback Luke, with whom he also collaborated with in 2008 under the guise ”The Imaginary Friends” on Art&Craft.