INTERNATIONAL MUSIC SENSATION P!NK IS THE NEW FACE OF V8 SUPERCARS AUSTRALIA
Brand new multi-million dollar TV commercial features P!nk singing her worldwide hit “Get The Party Started”
V8 Supercars Australia has proven its credentials as “The Greatest Show on Wheels” by securing international music sensation P!nk as the sport’s ambassador from 2010 through to 2012. The announcement was made at the annual Season Launch tonight, held at Stage 3, Fox Studios, where the crème de la crème of the motor sport, media and entertainment world gathered together to be the first to see the brand new commercial starring the feisty American rocker.
V8 Supercars Australia Chairman Tony Cochrane said, “This is also the biggest campaign, by a long, long way, that V8 Supercars has embarked on and let me tell you we’ve done some big things in our history. It is an enormous coup for our sport to have P!nk as an ambassador for the next three years and we are very proud to have her on board.
“V8 Supercars is about growth and growing our audiences. We have proven in a relatively short amount of time that V8 Supercars is a world class product on and off the track. Again with this announcement we are setting a very high benchmark.
“So why P!nk? She’s the greatest female artist on the planet in my books. She’s not afraid to be different. She’s bold, she’s outspoken and she’s unapologetic. She’s the most popular modern day artist in this country by a very long margin. She’s cool! For all of those reasons V8 Supercars and P!nk are the perfect DNA match.”
The commercial which was filmed in Sydney during P!nk’s 2009 FUNHOUSE TOUR, airs on national television from 6am today (Thursday 11 February) showcasing P!nk with an all star cast of V8 Supercars drivers including, Jamie Whincup, Will Davison, Rick Kelly, Mark Winterbottom, Fabian Coulthard and James Courtney.
“I’m in LA where I just finished soaking everybody at the Grammys, which was really fun,” says P!nk,
“I want everybody to see my new V8 Supercar commercial that I’m really, really excited about. Dave Meyers my buddy out here in the US directed it and he flew all the way to Australia for it at the end of my last tour.
“I’m stoked about it, it’s awesome. We got to test drive the cars while we were there and it has been a really fun ride. I didn’t have to drive with Carey Hart so I’m alive! I’m really excited about the new race season.”
Believed to be one of the largest advertising productions undertaken in Australian sport, the new V8 Supercars commercial was directed by world renowned Hollywood music video director Dave Meyers who flew to Sydney from LA for the shoot. In his ten-year directing career, Meyers has won a host of awards and worked with some of the industry’s biggest stars including P!nk, JLo, Aerosmith, Janet Jackson, Jay-Z and Britney Spears.
Fans that are too eager to wait to see the new commercial on TV will be able to view it on our website www.v8supercars.com.au.
The 2010 V8 Supercars Championship Series calendar:
18-20 February Yas V8 400, Yas Marina Circuit, Abu Dhabi
25-27 February Gulf Air Desert 400, Bahrain International Circuit, Bahrain
11-14 March Clipsal 500, Adelaide Parklands, SA#
26-28 March Australian Grand Prix, Albert Park, VIC
16-18 April ITM 400 Hamilton, Hamilton, NZ
30 April -2 May City of Ipswich 300, Qld Raceway, QLD#
14-16 May Winton, VIC#
18-20 June SKYCITY Triple Crown, Hidden Valley, NT
9-11 July ARMOR ALL Townsville 400, Townsville, QLD#
MID SEASON CHAMPIONSHIP BREAK
10-12 September L&H 500, Phillip Island, VIC
7-10 October Supercheap Auto Bathurst 1000, Mt Panorama, NSW#
22-24 October Gold Coast Supercarnivale, Surfers Paradise, QLD
12-14 November Falken Tasmania Challenge, Symmons Plains, TAS
19-21 November Norton 360 Sandown Challenge, Sandown, VIC#
3-5 December Sydney Telstra 500, Homebush, NSW#
# Denotes Fujitsu V8 Supercar Series
About the V8 Supercar Championship Series The V8 Supercar Championship Series is one of the worlds’ largest and best known touring car categories, recognised internationally as a leader in motorsport and entertainment.
The Championship consists of 14 Championship events across Australia, New Zealand and Bahrain in the Middle East in 2010, as well as racing at the Formula 1 Australian Grand Prix. In 2010 it adds the incredible Yas Marina Circuit in Abu Dhabi to the Championship.
In 2009 more than 1.7 million people attended a V8 Supercar event and seven million Australians watched it live on the Seven Network. Event attendances ranged from 50,000 people in Darwin to around 300,000 in Adelaide. V8 Supercars is considered to be the equal of the National Rugby League (NRL) and rugby union in terms of general popularity in Australia.
Major sponsors include BigPond and XXXX Gold. In 2009 it introduced key races in Townsville and on the streets of the Sydney Olympic Park at the Sydney Telstra 500. All V8 Supercars run on 85 per cent CSR Ethanol, a renewable fuel made from the bi-product of the sugar refining process.
V8 Supercars Australia and its related entities are committed to the responsible serving and consumption of alcohol.
More information can be found at v8supercars.com.au or v8supercarevents.com.au